Mazen's CV
Mazen Ghalayini
Strategic Communications and Marketing
Profile summary
Strategic Communications and Marketing professional with 16 years of expertise shaping corporate communications, marketing strategy, and stakeholder engagement across GCC markets. Trilingual in Arabic, English, and Portuguese, bringing cross-cultural team leadership to institutional engagements and complex advisory initiatives. Known for directing integrated campaigns, brand positioning, and executive communications for public and private sector accounts. Committed to aligning delivery plans with client objectives and driving measurable outcomes.
Career highlights
Marketing Campaign Performance: Managed annual marketing budgets exceeding the specified threshold and improved campaign ROI by 40 percent through performance analysis and channel optimization.
Lead Generation and Conversion: Increased qualified leads by 60 percent and sales conversion by 30 percent through audience segmentation, landing page optimization, and closer coordination with sales teams.
Trademark Portfolio Administration: Handled over 500 trademark and domain name matters while coordinating international agents and local authorities to protect brand assets.
Project Management Professional Certification: Holds the Project Management Professional credential issued by the Project Management Institute.
Key skills
Professional experience
Reports to senior leadership, directing advisory engagements and cross-functional communications teams. Defines advisory strategy for public-sector and institutional accounts while aligning delivery plans with client objectives.
- Managed advisory engagements, aligning delivery plans, budgets, milestones, and senior stakeholder communications with client objectives.
- Translated complex advisory work into executive presentations, proposals, go-to-market materials, and clear client communications supporting business development decisions.
- Directed brand experience and content for major activations, coordinating consultants, communications advisors, and service partners against strategic messaging and governance requirements.
- Built performance dashboards and reporting frameworks that give leadership visibility of delivery, budgets, risks, and required actions across concurrent initiatives.
Guided client delivery operations for government and institutional accounts under agency leadership, directing integrated public relations, digital content, and event execution while coordinating external agency partners.
- Coordinated content, executive briefings, agency partners, and event logistics for the World Economic Forum, Future Investment Initiative, WTTC, Saudi Maritime Industry Conference, and Misk Global Forum.
- Prepared stakeholder engagement plans, brand books, digital guides, and presentations covering crisis communications, leadership, and public affairs.
- Refined content, channel selection, and event delivery based on media monitoring, campaign data, and stakeholder feedback.
Shaped international intellectual property protection strategy, steering commercial cost estimates for registrations and overseeing client reporting lines across multiple jurisdictions.
- Handled over 500 trademark and domain-name matters.
- Supported availability and clearance searches to draft client reports.
- Communicated directly with international clients and regional agents to manage protection workflows.
Reporting to business leaders, directed regional marketing and communications operations for infrastructure and real estate pursuits across MENA. Oversaw brand positioning, public relations, and employee engagement activities while steering corporate material standards.
- Built account-based marketing strategies, produced ship content, and executed targeted campaigns.
- Conducted market and competitor research while coordinating conferences, exhibitions, and corporate communications.
- Managed internal communications, key leadership messaging, and company townhalls.
- Negotiated service contracts through direct communication with local and international suppliers.
- Managed international supplier relationships to secure timely delivery of required equipment.
- Oversees brand experience and content for major activations, coordinating consultants, communications advisors, and service partners against strategic messaging and governance requirements.
- Builds performance dashboards and reporting frameworks that give leadership visibility of delivery, budgets, risks, and required actions across concurrent initiatives.
- Coordinated content, executive briefings, agency outputs, media partnerships, and event logistics for major international forums.
- Improved campaign ROI by 40% through performance analysis and channel optimization.
- Increased qualified leads by 60% and sales conversion by 30% through audience segmentation, landing-page optimization, and closer coordination with sales teams.
- Prepared commercial cost estimates for multi-jurisdictional trademark registrations.
- Conducted availability and clearance searches to generate status reports for clients.
- Authored capability statements, proposals, case studies, project profiles, and presentations supporting infrastructure and real estate pursuits.
- Conducted market and competitor research while coordinating corporate conferences, exhibitions, and promotional materials.
- Maintained budgets, vendor and equipment records, operational reports, and logistics documentation in a major industrial project environment.
- Coordinated yearly physical inventories for company-owned PMV assets, equipment, and main workshop plant.
Education
Student Honor List
- Student Honor List
Certifications
Languages
Arabic · Native
English · Fluent
Portuguese · Native